ZETA Stock Falls 8% Toward Lower Trendline as SaaS Weakness Persists

Software stocks have been taking a beating lately, and Zeta Global is no exception. With the broader SaaS sector struggling to find footing and 0% of software names trading above their 200-day moving average, ZETA's recent drop is playing out against a particularly difficult backdrop. The stock is now approaching a technical area that traders have been watching closely - and how price reacts here could matter beyond just one ticker.

ZETA Drops Over 8% as SaaS Sector Faces Broad Selloff

Zeta Global Holdings Corp. (ZETA) fell to approximately $14.98 on the weekly timeframe, posting a decline of more than 8% in the latest session. The move comes as sentiment across the software sector continues to deteriorate, with the damage spreading broadly across SaaS names regardless of individual fundamentals.

ZETA's chart reflects the pressure well. After failing to hold a prior advance, price has been drifting lower and is now closing in on the lower boundary of a widening structure that has shaped its price action since late 2025. The stock was rejected near the upper portion of this formation and has since seen a sharp decline toward mid-$14 support, reflecting sustained downside momentum with little sign of buyers stepping in.

Key Technical Levels Could Decide ZETA's Next Move

The broader sector picture adds more context. Multiple analysts have flagged a broadening pattern forming after rejection at key resistance levels, which lines up with what the weekly chart is showing. This type of megaphone structure tends to amplify volatility, and with ZETA now pressing against the lower trendline, the mid-$14 area is shaping up as a critical decision zone.

Adding to the technical picture, separate analysis has pointed to Zeta Global testing 1.618 Fibonacci support after a major pullback - a level that often draws attention from technically-oriented traders. Whether ZETA manages to hold here or breaks down further could have a ripple effect on how investors view the rest of the beaten-down SaaS space in the near term.