Saad Ullah
⬤Zeta Global drew fresh attention after large dark pool trades piled into the $18-$19 range during the March 9 session. Data from Unusual Whales showed institutions anchoring positions near that band while the stock closed at $19.08 - just above it - pointing to active accumulation close to the current market price.
⬤The breakdown tells the story clearly: $18 saw roughly 1.54M shares traded, with $19 adding another 1.26M. Dark pool prints accounted for about two-thirds of volume at both levels. By contrast, the $18.90 zone recorded only ~55,000 shares - nearly invisible by comparison. Together, those two price points represented close to 2.8 million shares, which signals deliberate positioning rather than random flow.
⬤One detail stands out: there was virtually no institutional activity below $17.90. That absence likely marks the floor of institutional demand around $18, while broader chart support sits slightly lower near $17. The stock has been gaining fundamental credibility too - ZETA has been consolidating between $15 and $22 on the monthly chart, and improving revenue retention rates have sharpened investor interest.
⬤Looking ahead, if ZETA holds above $18, the next meaningful resistance sits between $21 and $23 on the weekly chart. A drop below $17, though, could unwind the recovery built after strong earnings and raised 2026 revenue guidance. As shown in the longer-term view, ZETA's Elliott Wave setup targets $66 - but that scenario depends on the current consolidation range holding its structure.
Saad Ullah
