Artem Voloskovets
⬤ Amazon is making another run at reclaiming the volume-weighted average price from its earnings period. The stock closed at $233.22 with a 1.77% gain, inching closer to a level that could determine whether momentum picks back up after the recent slide.
⬤ Throughout 2025, AMZN has been stuck in a wide trading range with two rounded bottom patterns on either side of the year. After dropping hard in early spring, the stock bounced back and returned to a major resistance zone between $235 and $240. The earnings VWAP sits right in this area, creating a stacked barrier that's been tough to break through.
⬤ The rejection from $250 sparked the latest pullback, but Amazon managed to hold above important moving averages and is now trying to climb higher again. Volume has been picking up during the recovery phases, suggesting buyers are stepping in when the price dips. Breaking above the earnings VWAP would be a strong signal that momentum is shifting and could open the door to testing the upper resistance zone.
⬤ Amazon's price action matters beyond just the stock itself. As one of the biggest names in the market, AMZN pushing past the earnings VWAP could lift sentiment across tech and consumer stocks. If it fails to break through, though, the stock will likely stay stuck in its current range while traders wait for a clearer direction.
Artem Voloskovets
