Usman Salis
Tesla sold 402 vehicles in Slovenia during March, which resulted in a 6.2% share of the total market as reported by Roland Pircher. By the end of this month, sales for battery electric vehicles reached 36.6% of the market besides Tesla was responsible for 16.8% of those electric vehicle sales.
Slovenia reported 402 Tesla sales and 6.2% market share in March. BEV penetration reaches new record of 36.6% and Tesla has 16.8% of this segment. 🇸🇮.
In March, the data showed results that were significantly higher than typical figures. It is documented that the share for Tesla was “393 basis points or 177% above the 3-month trailing average of 2.2%”, which indicates that consumers are buying the vehicles at a faster rate.
A Breakout Month Backed by Data
According to the data in the charts, the number of units sold by Tesla changed in the following ways:
- 2021 - approximately 250 - 270 units for the year
- 2022 - approximately 380 - 400 units
- 2023 - approximately 1 350 - 1 400 units
- 2024 - approximately 800 - 850 units
- 2025 - approximately 950 - 1 000 units
- 2026 (Q1 only): approximately 480 - 500 units
To understand the monthly changes, the data shows that 400 units were sold in March 2026 alone. For previous years, the monthly sales were usually between 20 and 150 units.
Market Position and Model Mix
By the end of the month, the position of Tesla in the market was stronger. It is the “4th best-selling brand” in Slovenia and the company reached its “Highest market share ever”.
On the list of vehicles sold, the proportions for the models are as follows:
- Model 3: 88 %
- Model Y: 12 %
For those performance measurements, the data shows:
- “Best month ever with +117% vs. second best month”
- “+173% vs. March last year
- “+166% compared to December the third month of the previous quarter”
Record Quarter and Accelerating Trend
Due to the high number of sales in March, Tesla reached the “Best month ever” and the “Best quarter ever”.
And the momentum for the year is strong - at this time, Tesla is “+178% over same period last year” and the total sales for the year are “52% or 6.2/12 of last year's total”.
As the chart for total sales shows, there is a steep line for 2026 because sales are near 500 units by March. If this trend stays the same, the company might sell more units this year than in any previous year.
Usman Salis
