XRP is once again in the spotlight as traders and investors gear up for what could be a historic week. Buzz is intensifying around July 14, a date many believe could mark a major shift in XRP's market structure. With speculation swirling over the possible launch of ProShares' XRP futures ETFs, sentiment is turning bullish—and price action is following suit.
XRP Price Climbs Ahead of ETF Launch Speculation
XRP price is gaining momentum as anticipation builds for July 14, when ProShares is reportedly set to launch three XRP futures-based ETFs: Ultra XRP, UltraShort XRP, and Short XRP—pending regulatory clearance. If the SEC raises no objections, this would mark a historic first for XRP in the U.S. ETF landscape.
As of today, XRP (XRP/USDT) is trading around $2.45, with bullish momentum building across major exchanges. According to the x post on Twitter, many traders are speculating that “something big” is set to happen around this date—and the ETF launch is likely it.

Institutional Demand Could Drive XRP Price to $3
The introduction of futures ETFs could dramatically increase institutional exposure to XRP, injecting both capital and volatility into the market. ETFs like these allow funds to speculate on XRP price movements without owning the asset directly, opening the door for a wave of new capital.
With XRP price hovering near $2.45, analysts suggest that a successful ETF debut could trigger a breakout above the $3.00 level. The increased leverage and hedging capabilities provided by such products often lead to amplified price action, particularly in altcoins like XRP with strong community and trading activity.
Why July 14 Matters for XRP Traders
The July 14 launch window aligns with increased options open interest in XRP and rising trading volumes. These signs point to traders positioning ahead of a major event. If the ProShares ETFs go live, it would be the first time U.S. investors could trade XRP via regulated futures products—an institutional milestone similar to earlier Bitcoin and Ethereum ETF developments.
With XRP price already climbing and sentiment turning bullish, the July 14 ETF launch could be the spark that ignites a sustained rally.