Eseandre Mordi
Born Chelsea Chanel Dudley, Chanel West Coast first got her big break as the receptionist on Rob Dyrdek's MTV show "Rob Dyrdek's Fantasy Factory" back in 2009. That signature laugh and bubbly personality? It made her an instant fan favorite and opened doors she probably never imagined. Fast forward to today, and she's built herself quite the career across TV, music, fashion, and even real estate.
Chanel West Coast net worth sits at around $6 million these days, which is pretty impressive when you think about where she started. Her story's all about staying hungry, rolling with the punches, and not putting all your eggs in one basket—basically everything you need to make it in entertainment.
How Chanel West Coast Got Her Start
Chelsea Chanel Dudley came into the world on September 1, 1988, in Los Angeles, splitting her childhood between New York City and North Hollywood. Growing up like that definitely shaped who she'd become. Her dad was a DJ, so she basically grew up around music. Picture this: she's going to nightclubs with her pops, taking singing and dance classes—the whole nine yards.
The girl wrote her first song when she was just 8 years old, and by 14, she knew she wanted to be a rapper after getting inspired by Tupac. When she hit 17, she started throwing her rap tracks up on MySpace—yeah, remember MySpace? That hustle eventually got the right people's attention.
Then came the moment that changed everything. Chanel met Rob Dyrdek through some mutual friends, and he brought her on as a receptionist for "Rob Dyrdek's Fantasy Factory" in 2009. Sure, she answered phones and did typical office stuff, but she also ended up being part of all the crazy pranks and shenanigans, which got her face on TV and started building her profile. That first gig? That was the launchpad for everything else.
Climbing the Ladder: Chanel's MTV Days
After "Fantasy Factory," things really started popping off for Chanel. By 2011, she landed a co-hosting spot on "Ridiculousness" alongside Sterling "Steelo" Brim and Rob Dyrdek. The show absolutely blew up, and honestly, Chanel's energy became one of the biggest reasons people kept coming back.
She stayed with "Ridiculousness" from 2011 all the way to 2023, racking up about 700 episodes across 30 seasons. Talk about dedication! As the show got bigger, so did her paychecks. By the time she was wrapping things up, Chanel was pulling in roughly $142,000 per episode. Do the math on that—those "Ridiculousness" years seriously boosted Chanel West Coast net worth.
But she wasn't just sitting on the red couch all day. Chanel kicked off her music career in 2009, working with different artists. She dropped tracks like "Melting Like Ice Cream" with Tiffanie Anderson and "PHAMOUS" with Midi Mafia. Then came the big moment: Lil Wayne signed her to Young Money Entertainment in 2012. That was huge validation for her as a rapper.
Peak Years: When Chanel West Coast Net Worth Really Grew
Between 2011 and 2023, Chanel was basically printing money. She dropped her first mixtape "Now You Know" in 2013, featuring some heavy hitters like Snoop Dogg, French Montana, and Robin Thicke. Then in 2015, she released "WAVES" with features from YG and B-Real.
She didn't stop at TV and music though. Smart girl diversified. She launched several clothing brands—Valleywood, LOL CARTEL, and Coasty Swim. Coasty Swim, which she started in 2022, is all about body positivity and sustainability, showing she's thinking about more than just making a quick buck.
Real estate? Yeah, she got into that too. Back in 2019, she scooped up a property in Hollywood Dell for $1.65 million. She had it renovated with hardwood floors and modern upgrades, basically playing the smart wealth-building game with property investments.
Where She's At Now and What's Next
March 2023 was a big turning point. Chanel shocked everyone by leaving "Ridiculousness" after landing an exclusive deal with Paramount Media Networks to produce her own content. That's a boss move—going from being in front of the camera to calling the shots behind it.
Today, Chanel West Coast net worth still holds strong at $6 million, though you'll see different numbers floating around between $3 million and $6 million depending on the source and how recent career moves factor in. She's pulling in somewhere between $276,317 and $378,441 annually just from her social media presence across Instagram, YouTube, and TikTok.
In 2025, she threw everyone for a loop by dropping her first country song "Lil' Bit Country"—yeah, country music! That's what we're talking about when we say she's not afraid to try new things. She's also got her reality show "West Coast Hustle" going and keeps developing new stuff for Paramount.
On the personal front, she's been with her boyfriend Dom Fenison since early 2022, and they welcomed their daughter Bowie Breeze in November 2022. Now she's juggling motherhood with all her business moves, which adds a whole new layer to her story.
What We Can Learn From Chanel's Success
Chanel's dropped some real gems about making it in this industry. Here's what's worked for her:
- Dream Big From Day One: Chanel says she's been "manifesting this since I was a little girl," and there's literally video of her at 8 years old saying "This is my TV show. It's better than MTV and VH1." The lesson? Know what you want early and don't be afraid to visualize it.
- Keep It Real: She's said, "I'm showing lots of humility in my career. Some people put on this front like everything is perfect. I'm really exposing that I have struggled a lot with my music career." People respect honesty, and it helps you connect with your audience on a real level.
- Chase What You Actually Love: Even with all her TV success, Chanel's been clear: "I have fame, but fame is not what I'm looking for. I'm looking for success in my music career. That is my passion and what I've always loved to do." She's not just chasing clout—she's after what genuinely makes her happy.
- Don't Rely on One Income Stream: Chanel's money comes from everywhere—TV gigs, music sales, clothing lines, real estate, brand deals. When one thing slows down, she's got other things keeping her afloat. That's just smart business.
- Be Willing to Bet on Yourself: Her willingness to take risks and try new things has opened doors for herself and inspired others to do the same. Walking away from a hit show after 12 years? That takes guts, but she believed in herself enough to do it.
- Give People What They Need: Talking about why "Ridiculousness" works, Chanel pointed out that when the world's heavy, people just want to laugh. Understanding your audience and delivering what they actually want—that's key to staying relevant.
- Build Real Relationships: Rob Dyrdek's been in her corner from day one. He's supported her music career and used his platform to help promote her work. Those genuine connections? They open doors you didn't even know existed.
Chanel West Coast's come-up from a kid with big dreams to a millionaire entertainer shows what's possible when you mix talent with hustle, adaptability, and smart thinking. With Chanel West Coast net worth sitting at $6 million in 2025, she's still growing her empire through new TV projects, music drops, and business ventures. Her whole journey is proof that if you stay true to yourself, work hard, and keep evolving, you can build something real in this crazy entertainment world.
Eseandre Mordi
