Peter Smith
⬤ Apple's iPhone business is about to reach a huge milestone - total sales should pass the $2 trillion mark sometime in the 2020s. Quarterly reports show that every year of the decade the line keeps rising and the iPhone still carries Apple's finances. From the start of 2020 to the end of 2025 the product has kept its pace, even while the world economy wobbled and rival phones pressed hard.
⬤ Apple books its largest sums in the December quarter. iPhone sales topped out at $71.6 billion in December 2021; other holiday quarters brought in $65.6 billion (2020), $65.8 billion (2022), $69.7 billion (2023) plus $69.1 billion (2024). In the rest of the year the figure stays between $38 billion and $51 billion each quarter. Since 2020 iPhone revenue has risen 69 percent, equal to a 10 percent compound annual rate. That steadiness is notable when set against supply chain snarls, fickle buyers and rivals across the globe.
The multi year figures reinforce Apple's sustained leadership in premium smartphone sales but also the enduring strength of its hardware ecosystem.
⬤ The latest quarters repeat the same cadence. In 2024 iPhone revenue landed at $46 billion in March, slipped to $39.3 billion in June, rebounded to $46.2 billion in September - leapt to $69.1 billion in December. The 2025 path copied the shape: $46.8 billion in March, $44.6 billion in June, $49 billion in September. Those moves line up with Apple's release calendar - new phones arrive in autumn, holiday shoppers follow and the cycle restarts. Investors now read the rhythm as a pulse check on Apple's condition.
⬤ The striking part is what the pattern reveals about buyers. When budgets tighten and low-cost phones crowd the shelves, people still pay for the premium choice. Apple keeps those customers in every region, evidence that the iPhone is no longer just a device - it is the link millions rely on to reach the world. If the trend stays on track, the $2 trillion total will lock the iPhone among history's most successful consumer products as well as will show that Apple's model endures whatever the market sends its way.
Peter Smith
