Usman Salis
⬤ TikTok got hit with a wave of uninstalls after dropping news about a new joint venture meant to keep it alive in the U.S. Uninstalls shot up by around 150% right after the announcement. The company said the joint venture would bring American leadership into the mix and keep the app operational stateside.
⬤ That 150% spike shows users weren't exactly thrilled about the news. TikTok didn't share exact numbers, but the jump was big enough to signal a real shift in how people felt about the platform. The company framed it as a necessary move to stay in business and keep serving American users.
⬤ The whole point of the joint venture was supposedly to secure TikTok's future in the U.S. market, which has been shaky for a while now. But the user response tells a different story—when people see major changes to apps they use daily, they don't always stick around to see how things play out.
⬤ The uninstall surge proves how quickly things can shift when platforms announce big ownership or structural changes. Users react fast, and those reactions can reshape the competitive landscape across social media, especially when the changes involve specific markets or government pressure.
Usman Salis
