Eseandre Mordi
Most college students stress about landing their first internship. Alix Earle was different. While her classmates at the University of Miami were updating their LinkedIn profiles and sending out resumes, she was building something way more valuable – a personal brand that would make her millions before she even walked across the graduation stage. Today, at just 23 years old, this New Jersey native has turned her morning makeup routine into an empire that's changed how brands think about influencer marketing.
How Alix Earle Started Making Money
Alix Earle didn't wake up famous. Back in 2020, she was just another college kid posting on Instagram, hoping to score some free makeup from small beauty brands. Her first real paychecks came from these tiny collaborations – we're talking $500 to maybe $1,000 per post. Nothing crazy, but enough to make her feel like she was onto something.
The game changed completely when she posted her first TikTok in early 2022. Those "Get Ready With Me" videos, where she'd talk about everything from her worst hangovers to her struggle with acne, just hit different. People were tired of seeing perfectly edited content from influencers who seemed to live in a different universe. Alix showed up with bed head, talked about her messy nights out, and somehow made putting on makeup feel like catching up with your best friend.
By summer 2022, she was pulling in around $10,000 to $15,000 a month from TikTok's Creator Fund and small brand deals. Not bad for someone who was still taking marketing exams and living the college life. She never had what you'd call a traditional first job – no coffee shop shifts or retail gigs. She basically became her own boss overnight, turning her personality into a paycheck while her friends were still fighting for unpaid internships.
Building Her Empire: The Crazy Growth Phase
Late 2022 is when things got absolutely wild for Alix. Her TikTok followers jumped from under a million to over six million in what felt like a few weeks. People started calling it the "Alix Earle Effect" because whatever she touched would literally sell out in hours. During this explosion, her monthly income shot up to somewhere between $75,000 and $100,000. Yeah, you read that right – per month.
Big companies like Amazon and Revolve started throwing serious money at her. A single sponsored TikTok could bring in $40,000 to $70,000, and she was posting multiple times a week. She launched her podcast "Hot Mess" with Spotify, started dating NFL player Braxton Berrios which put her in front of a whole new audience, and became the go-to girl for beauty brands that wanted their products to actually move off shelves.
Throughout 2023 and 2024, she was reportedly making somewhere between $1 to $2 million a year just from content creation. That's not counting podcast deals, merchandise, or any of the other stuff she had going on. She'd basically figured out how to turn being herself into a full-blown business, and brands were lining up to be part of it.
When Alix Hit Her Peak
2024 was Alix's year to shine even brighter. She landed a major deal with L'Oréal, showed up at the Met Gala like it was no big deal, and became a regular fixture at Fashion Week. The alix earle net worth estimates started hitting $6 to $8 million, and honestly, it might be even higher than that.
These days, a single Instagram post from Alix can cost brands anywhere from $50,000 to $100,000. Her TikTok rates have gone even crazier – $70,000 to $150,000 depending on what the campaign involves. Add in her podcast money, potential merchandise lines, and whatever else she's cooking up behind the scenes, and you're looking at someone who's probably pulling in $3 to $4 million a year.
The wild part is she's still young and still growing. While some influencers peak and fade, Alix seems to be just getting started. She's talking about launching her own product lines and expanding beyond just social media content.
Alix Earle's Rules for Success
What makes Alix different isn't just her follower count – it's how she got there. She's been pretty open about her approach, and it boils down to a few key things that anyone can learn from.
First off, she's all about keeping it real. No filters, no pretending her life is perfect, no acting like she's got everything figured out. She shows the messy parts, the struggles, the hangovers, the bad skin days. That's her whole thing. She's said over and over that people don't want perfect anymore – they want real. And she's living proof that authenticity isn't just a buzzword, it actually works.
Second, she treats this like a real job, not a hobby. Despite having more money than most people will see in a lifetime, she's still posting consistently, responding to comments, and putting in the work. She's mentioned tracking her analytics like a CEO would track quarterly earnings. She doesn't just throw content at the wall and hope it sticks – she pays attention to what works and doubles down on it.
Third, she's smart about money and diversification. The alix earle net worth didn't come from just one income stream. She's got brand deals, sure, but also her podcast, potential product lines, investments, and she's reportedly working with financial advisors to make sure this money lasts beyond her influencer years. She's talked about how you can't assume the attention will last forever, so you better make moves while you've got it.
Finally, she's managed to evolve without losing what made people love her in the first place. She's still doing "Get Ready With Me" videos, but now she's also talking about career stuff, relationships, and life lessons. She grew up with her audience instead of leaving them behind. That's the kind of move that separates flash-in-the-pan influencers from people who build lasting careers.
Eseandre Mordi
