Peter Smith
The focal point of this performance was BetMGM, the joint venture of the company in the United States. BetMGM, which is co-owned with MGM Resorts International, generated around US $667 million in the third quarter and this is 23 percent higher than it was in the third quarter last year.
The online sports betting segment had a growth of 36 with iGaming with 21 and the growth continues to be high in the double-digits. The firm credited this to the improvement of its products and platforms, increased efficiency in its marketing, and the ability to better manage its players. Based on this good performance, BetMGM increased its full-year revenue target to at least US $2.75 billion, indicating the success of the current digital transformation plan that Entain has been implementing.
In the past years, the online betting industry has experienced a rapid transformation due to the innovations in the user experience and with the development of technology in payment. The introduction of fast withdrawal functionality is one of the most significant changes as a new competitive factor. Previously, when the withdrawal was done via the banks, it generally used to take several days to be processed. Nowadays, though, websites like FastWithdrawalCasino provide individuals access to their money in a matter of minutes, or hours, via a number of different solutions, including e-wallets, real-time payment, and blockchain-driven settlements. This change has contributed greatly to user trust and satisfaction, lower switching cost between platforms and eventually, has become a driver of market growth.
Entain has been affected directly by these industry wide changes in its business strategy. The company has taken a risk to transform a company with an offline-centered model into a digital-first organization, speeding up the work on improving the user experience with the help of technological innovation. By promoting the payment technology innovation as a major competitive edge, Entain has enhanced the withdrawal procedures within several global markets introducing a system which can handle more than 90% of the withdrawals in a minute. The development of digital payment infrastructure has emerged as one of the key expansion catalysts to online platforms of the company through better user experience and brand loyalty. Based on this, Entain has managed to grow its online revenue base and increase its market share in international markets.
In Europe and the United Kingdom, traditional casino and betting operations have remained stable. While growth in the offline retail segment has been limited, rising revenue from the online business has offset this trend. As of the first half of 2025, Entain’s online Net Gaming Revenue (NGR), excluding the U.S., increased by 5% year-on-year (or 8% at constant currency), while retail NGR showed little change. This demonstrates that Entain’s digital transformation strategy is operating in a balanced manner, building on the company’s established traditional business foundation while driving continued online growth.
Building on its strong quarterly performance, Entain is accelerating efforts to strengthen its leadership in the global online betting market. In the United States, the company continues to support BetMGM’s rapid growth, expanding its market presence across both North America and Europe, while pushing forward with expansion strategies in Latin America and Asia. In Europe, Entain has already strengthened its position in Eastern Europe through the acquisition of Poland’s STS Holdings, and in Brazil, the company plans to expand its online sportsbook operations through local partnerships. Meanwhile, in Asia, which is viewed as a region with significant growth potential, Entain is considering the introduction of localized content and payment options to better serve regional users. Across all markets, the company aims to enhance market penetration and maximize the efficiency of its global brand portfolio by tailoring its platform strategy to each region’s regulatory environment and customer preferences.
By the end of this year, Entain aims to achieve around 7% growth in online Net Gaming Revenue (NGR) at constant currency, while maintaining group EBITDA in the range of £1.1 billion to £1.15 billion. The company has also set a medium- to long-term target of generating over £500 million in annual adjusted cash flow starting in 2028. These goals reflect Entain’s commitment to pursuing sustainable growth built on the dual pillars of technological innovation and global expansion.
Peter Smith
