Usman Salis
JoJo Siwa's sitting pretty with a $20 million net worth in 2025, proving that bright bows and big dreams can actually make you stupidly wealthy.
Okay, let's talk about JoJo Siwa for a second. You know - the girl with the massive bows, the crazy energy, and apparently a bank account that would make most adults weep with envy. At just 21 years old, this girl has somehow managed to turn her bubbly personality into cold, hard cash. We're talking $20 million worth of cold, hard cash, according to Celebrity Net Worth. And honestly? When you really dig into what she's been up to, it's actually pretty mind-blowing.
How JoJo Siwa First Started Making Bank
So here's the thing - JoJo didn't just wake up one day and decide to be rich. This whole money-making journey started when she was literally 9 years old. Can you imagine being 9 and already thinking about your career? Most kids that age are worried about their next juice box, but JoJo was out there competing on Abby's Ultimate Dance Competition as the youngest contestant ever.
That show was basically her first real "job," even though she didn't win. But you know what they say - sometimes losing opens better doors. And boy, did it ever. The exposure from that competition led her straight to Dance Moms in 2014, where she auditioned for Abby Lee Miller's team and actually made it. Now, we don't know exactly how much these reality shows pay kids, but industry insiders say it's usually somewhere between $1,000 to $5,000 per episode. Not too shabby for a kid who should be doing homework!
JoJo Siwa's Genius Business Moves That Made Her Rich
Here's where JoJo gets really smart about this whole thing. Instead of just being another Dance Moms kid who fades away, she started building her own brand. In May 2016 - when she was only 13 - she dropped her first songs "Boomerang" and "I Can Make U Dance." And let me tell you, "Boomerang" wasn't just some cute kid song. This thing has been watched over 1 billion times on YouTube. That's billion with a B, people.
But wait, it gets better. JoJo wasn't just making music - she was being a straight-up businesswoman. That same year, she partnered with Claire's to sell her signature hair bows. And these weren't just any bows - they became so popular that schools literally started banning them because kids were going crazy for them. Talk about creating a cultural phenomenon!
Then in 2017, Nickelodeon comes knocking with a contract. Now, Nickelodeon deals for hot young stars can be worth hundreds of thousands to millions of dollars, depending on what you're bringing to the table. And JoJo? She was bringing a lot to the table.
When JoJo Siwa Hit Her Money-Making Peak
Around 2018-2019 is when things got absolutely insane for JoJo's bank account. Her YouTube channel exploded to over 12.2 million subscribers with more than 2.6 billion views. Industry experts estimate she's pulling in over $1 million annually just from YouTube ad revenue alone. But that's honestly just pocket change compared to everything else she's got going on.
Her music career started bringing in serious dough through sales, streaming royalties, and concert tours. When she announced her D.R.E.A.M. tour, this girl was selling out arenas! Concert tours for popular artists can bring in millions, and JoJo's tours were definitely in that league.
And don't even get me started on the merchandise game. There are reports floating around that she's sold 40 million hair bows. Even if that number's a bit inflated, let's say it's half that - we're still talking about tens of millions in revenue from accessories alone. The girl turned a simple hair accessory into a money-printing machine.
What JoJo Siwa's Actually Worth Right Now
So here we are in 2025, and JoJo Siwa is sitting on a $20 million fortune. That's not just some wild estimate either - this is money she's made through her music career, merchandise empire, social media presence, TV appearances, and brand partnerships.
The girl's got money flowing in from everywhere you can imagine. She's got 11.1 million followers on Instagram and a whopping 45.7 million on TikTok. With that kind of social media juice, sponsored posts alone could be bringing her six figures every year. Then you add in streaming royalties, merchandise sales, appearance fees, and whatever other business deals she's got cooking - it all adds up to serious money.
Plus, she just finished Celebrity Big Brother, which probably came with a nice paycheck too. Reality TV shows love having big names like JoJo because they bring viewers, and they're willing to pay for that kind of star power.
JoJo Siwa's Secret Recipe for Getting Rich
What's really cool about JoJo is that she's never been shy about sharing her approach to success. And honestly, her advice is pretty solid:
"Be yourself, believe in yourself, and follow your dreams" - This has been her main message from day one. She's always told kids to embrace who they are and not try to be someone else. Turns out, being authentically yourself can be pretty profitable.
"Dream big, work hard, and make it happen" - JoJo's not just about positive vibes - she's about putting in the work. This girl has been grinding since she was 9 years old, and it shows.
Learn from your screw-ups - "Failure is just a stepping stone to success" and "My thing with failure, just forget about it and get up and do it again." JoJo's had her share of flops and criticism, but she always bounces back stronger.
Take risks when it matters - "Don't be afraid to take risks, because that's where the magic happens." Her decision to evolve from kid-friendly content to more mature themes was risky, but it worked out.
Stay real no matter what - "A lot of people think, like, 'JoJo' is fake or 'JoJo' is a character. But, like, it's not." Her authenticity has been the secret sauce to building such a crazy loyal fanbase.
Be nice to people - "I just want to make people happy and make a difference in people's lives." It sounds cheesy, but being genuinely kind has helped her build an empire of fans who would do anything for her.
Look, JoJo Siwa's story is pretty wild when you think about it. She went from being a 9-year-old dance competition kid to a $20 million entertainment powerhouse. And the craziest part? She's only 21, so she's probably just getting started. Whether you love her or find her a bit much, you've got to respect the hustle. This girl figured out how to turn rainbow bows and positive energy into serious wealth, and that's honestly pretty impressive.
Usman Salis
