Usman Salis
China's electric vehicle market keeps delivering surprises, and this time NIO has stolen the show. The company just pulled off something unprecedented: two weeks in a row with over 10,000 vehicle deliveries. That's a real signal that things are picking up speed for the automaker. The news, shared by well-known automotive commentator Sun Shaojun, shows NIO's production is hitting its stride while demand keeps climbing across its lineup, especially for the flagship L90 SUV, which is already making waves as one of the fastest-delivered models in Chinese EV history.
This sales surge could be the turning point NIO needs as it fights to reclaim ground in a cutthroat market dominated by BYD, Huawei, and Xiaomi.
NIO's Weekly Delivery Surge
According to trader NIO Admirer and data from Sun Shaojun's post, NIO's total sales topped 10,000 units during the week of October 20–26, marking the second straight week above this threshold. The breakdown looked like this: NIO delivered 4,300 units, Ledao hit 4,500 units including 3,000 L90 SUVs, and Firefly contributed 1,500 units, bringing the total to 10,300 units for the week.
These numbers push NIO's cumulative deliveries to 43,000 units, with Ledao reaching 45,000 and Firefly hitting 15,000. The L90 SUV has been the real standout here, racking up 30,000 deliveries in just 86 days and setting a national record for the fastest rollout of a large all-electric SUV. Production of the updated ES8 is also ramping up, and Firefly's sales have settled into a steady rhythm around 15,000 units per week, showing solid performance across the board.
Chart & Market Implications for NIO Stock
The data points to a real shift in momentum for NIO, both in operations and investor sentiment. Recent trading sessions show NIO shares bouncing back from the $4.00 support zone, potentially forming a base for a mid-term recovery. The technical picture shows support holding between $4.00 and $4.20, with resistance in the $5.20 to $5.50 zone. If buying volume stays strong, a push toward $6.50 looks realistic, which would line up with the August highs.
The improving delivery numbers, combined with stable production growth, could help rebuild investor confidence after a tough year marked by sluggish sales and intense price competition.
NIO's Broader Strategy: Scaling Through Diversification
NIO's current growth is fueled by its three-brand approach. The NIO brand targets premium buyers with high-end electric vehicles. Ledao sits in the mid-range segment, led by the L90 SUV, competing directly with Tesla's Model Y and Li Auto's L series. Firefly rounds out the lineup with affordable urban EVs aimed at mass-market buyers.
This tiered strategy lets NIO tap into multiple market segments at once, expanding its reach while keeping each brand distinct. The strong showing from the L90 and Firefly models suggests this approach is starting to work.
Usman Salis
