- What Makes a Great Crypto PPC Agency?
- 1. StubGroup - Best for Google Ads Suspension Recovery & Compliance
- Real Results: MerlinCrypto Case Study
- 2. Coinbound - Best Full-Service Web3 Marketing Agency
- 3. Single Grain - Best for Growth-Focused Crypto Campaigns
- 4. OMNI Agency - Best for Web3 Community Building
- 5. Cryptoken Media - Best for Influencer-Driven Campaigns
- How to Choose the Right Crypto PPC Agency for Your Project
- The Future of Crypto PPC Advertising
- Final Thoughts
Google's strict certification requirements, complex compliance rules, frequent account suspensions, and constant ad disapprovals make it nearly impossible for most crypto projects to advertise successfully without expert help.
Due to Google's stringent certification requirements and restricted product categories, crypto advertisers face substantially higher barriers to advertising compared to most traditional industries.
But suspensions are just the tip of the iceberg. Disapproved ads are a common and constant issue that crypto companies must actively appeal when launching new campaigns.
The cost of these disruptions? For most crypto projects, it means losing $10,000-$100,000+ in daily revenue while ads remain offline or campaigns are paused for appeals.
What Makes a Great Crypto PPC Agency?
First, t's important to understand what separates elite crypto marketing agencies from generic digital marketing firms attempting to work in the crypto space:
Deep Crypto Industry Knowledge: Understanding blockchain technology, tokenomics, DeFi protocols, and Web3 ecosystems is fundamental for creating effective marketing strategies that resonate with crypto-savvy audiences.
Google Ads Certification & Compliance Expertise: Since January 2024, Google requires certification for cryptocurrency exchanges, wallets, and Cryptocurrency Coin Trusts. Top agencies navigate this certification process and maintain compliance across multiple jurisdictions.
Suspension Recovery Capabilities: With crypto ads facing heightened scrutiny, the ability to recover suspended accounts quickly is perhaps the most valuable (yet overlooked) skill a crypto marketing agency can offer.
Ad Disapproval Management: Beyond full account suspensions, crypto advertisers face constant ad disapprovals that must be actively appealed. Agencies should have systematic processes for:
- Identifying why specific ads get disapproved
- Crafting successful appeals for disapproved crypto ads
- Developing compliant ad copy that passes initial review
- Managing ongoing disapprovals during campaign launches
Many crypto companies, especially those in tracking, analytics, or wallet services, get incorrectly flagged as exchanges, triggering unnecessary disapprovals. Expert agencies understand these nuances and know how to navigate Google's classification systems.
Multi-Platform Strategy: While Google Ads is crucial, successful crypto marketing campaigns integrate PPC with social media management, influencer marketing, community engagement, and content marketing to maximize reach.
Proven Track Record: Look for agencies with case studies, client testimonials, and demonstrable results from actual crypto ventures, not just promises of impactful marketing strategies.
1. StubGroup - Best for Google Ads Suspension Recovery & Compliance
Location: Fort Worth, Texas
Founded: 2013
Specialization: Google Ads suspension recovery, crypto PPC management, policy compliance
Why StubGroup Stands Out for Crypto Advertisers
StubGroup has emerged as the go-to agency for crypto projects navigating Google's notoriously strict advertising policies. While most crypto marketing agencies promise results, StubGroup delivers something far more valuable for crypto companies: the ability to actually keep your ads running.
Since 2013, StubGroup has successfully recovered over 2,000+ Google Ads accounts from suspensions, generating over half a billion dollars in revenue for clients across multiple verticals, including a growing portfolio of cryptocurrency and blockchain clients. Their suspension recovery expertise is particularly crucial for crypto advertisers, who face suspension rates significantly higher than those in traditional industries.
Core Stubgroup Services for Crypto Projects:
Google Ads Suspension Recovery: StubGroup specializes in reversing the most common crypto-related suspensions, including:
● Circumventing Systems policy violations.
● Suspicious Payment Activity flags.
● Counterfeit Goods and Misrepresentation issues.
● Malicious Software suspensions and security flags
In one notable case study, StubGroup recovered a $6M Google Ads account suspended for circumventing systems, getting the client back online and compliant within days. For crypto advertisers operating in a high-stakes environment, this kind of rapid response can mean the difference between business survival and failure.
Crypto PPC Management: Beyond suspension recovery, StubGroup manages comprehensive paid advertising campaigns specifically designed for cryptocurrency businesses:
- Google Ads certification assistance for crypto exchanges and wallets
- Compliance-first ad copy and landing page development
- Performance Max campaigns optimized for crypto audiences
- Multi-platform PPC strategy (Google, Bing, Reddit, Twitter/X)
Proactive Compliance Consulting: StubGroup doesn't just fix problems, they also prevent them. Their team conducts thorough audits of crypto websites, ad accounts, and business practices to identify potential policy violations before Google does.
Multi-Channel Strategy for Ad Stability: Recognizing that crypto advertisers frequently face ad disapprovals (not just suspensions), StubGroup recommends comprehensive digital strategies that minimize dependence on paid ads alone. They integrate SEO, content marketing, and organic visibility to create stable user acquisition channels when ad platforms create disruptions.
Real Results: MerlinCrypto Case Study
When MerlinCrypto, a crypto portfolio tracking platform, came to StubGroup, they were facing the problem that plagues most crypto companies: disapproved Google ads. Like many crypto businesses, Merlin had to constantly appeal disapproved ads when launching new campaigns due to Google's strict regulations around crypto exchanges, even though they weren't actually an exchange.
StubGroup helped Merlin navigate their ad disapprovals and took over campaign management. But recognizing the ongoing instability of crypto advertising, they also recommended investing in SEO to build sustainable visibility independent of ad platform restrictions.
Results in Just 6 Months:
- 85% increase in organic clicks year-over-year
- 270% increase in non-branded organic traffic
- 350% increase in keyword coverage
- Position 37 to Position 8 average ranking across target keywords
- From no rankings to top 5 rankings for highly competitive keywords like "best cryptocurrency tracker" and "track crypto portfolio"
- #2 position for "crypto tracking software" (extremely competitive)
The transformation was achieved through a comprehensive strategy including technical SEO fixes, strategic backlink campaigns, creation of an extensive crypto glossary (60+ definitions), and high-authority educational content. Most importantly, this gave Merlin a stable user acquisition channel that doesn't face ad disapproval.
What Stubgroup's Clients Say:
StubGroup's YouTube channel has become the #1 resource for fixing Google Ads suspensions, with millions of views from advertisers seeking guidance. CEO John Horn personally produces educational content, helping crypto marketers understand and navigate Google's complex policies around restricted financial products.
Best For:
- Crypto exchanges and wallets needing Google certification
- Blockchain projects with previously suspended accounts or constant ad disapprovals
- DeFi protocols requiring compliance-focused marketing
- NFT platforms navigating Google's NFT advertising policies
- Crypto tracking software and tools facing misclassification as exchanges
- Any crypto venture prioritizing account security, long-term sustainability, and stable user acquisition channels
2. Coinbound - Best Full-Service Web3 Marketing Agency
Location: New York, NY
Founded: 2018
Specialization: Full-service crypto marketing, influencer partnerships
Why Coinbound Excels:
Coinbound has established itself as one of the premier crypto marketing agencies with an impressive roster of clients including Gala, Sui, Immutable, Nexo, and eToro. With over 800+ Web3 companies trusting their services, Coinbound combines data-driven PPC strategies with extensive influencer networks.
Core Services:
- Strategic PPC campaigns across Google, Twitter, LinkedIn, and Reddit
- Average ROAS of 5x+ on cryptocurrency marketing campaigns
- Vast network of crypto influencers for integrated campaigns
- Community management and social media marketing
- Blockchain-specific content creation
Awards & Recognition:
- "Best Web3 Marketing Agency" by DAN
- Featured by Influencer Marketing Hub, Software World, and Cointelegraph
Best For:
Established crypto projects seeking comprehensive marketing solutions that integrate paid advertising with influencer marketing and community building.
3. Single Grain - Best for Growth-Focused Crypto Campaigns
Location: Los Angeles, CA
Founded: 2014
Specialization: Performance marketing, SEO, crypto PPC
Why Single Grain Delivers:
Led by Eric Siu (who previously helped scale marketing for Amazon and Uber), Single Grain brings enterprise-level marketing strategies to crypto ventures. Their 360-degree marketing approach ensures all channels work together for maximum impact.
Core Services:
- Crypto-specialized PPC with advanced bidding strategies
- SEO and content marketing for long-term organic traffic
- Community building on Telegram, Discord, and Viber
- Press release distribution to build crypto authority
- Conversion rate optimization
Notable Clients:
Bittrex, Immutable, and numerous other leading blockchain companies
Best For:
Crypto projects ready to invest in comprehensive, multi-channel marketing strategies that drive measurable growth beyond just paid ads.
4. OMNI Agency - Best for Web3 Community Building
Location: Global (Remote-First)
Founded: 2020
Specialization: Web3 marketing, community management, paid media
Why OMNI Agency Stands Out:
OMNI Agency combines cutting-edge Web3 marketing technology with wallet data-driven strategies to give brands a competitive edge. Their approach focuses on building lasting communities around blockchain projects.
Core Services:
- PPC/Paid Media across Web3-focused platforms
- Native, video, and display ads across 10K+ crypto-focused sites
- Strategic community management
- Guerrilla marketing tactics for viral growth
- Social media management across all major platforms
Recognition:
Named one of the "Best Crypto Marketing Agencies" by Clutch with 95% client satisfaction rate. One client reported Twitter growth of approximately 10K followers and praised OMNI's innovative approach.
Best For:
Web3 projects prioritizing authentic community engagement alongside paid advertising campaigns.
5. Cryptoken Media - Best for Influencer-Driven Campaigns
Location: Global
Founded: 2017
Specialization: Crypto influencer marketing, PPC, creative content
Why Cryptoken Media Excels:
With partnerships including Binance and Liquid, Cryptoken Media has proven its ability to execute large-scale crypto marketing campaigns. Their strength lies in blending paid advertising with powerful influencer partnerships.
Core Services:
- Strategic PPC campaigns for crypto ventures
- Extensive crypto influencer network
- SEO optimization for blockchain projects
- Creative content and video production
- Conversion rate optimization for exchanges
Pricing:
Custom pricing based on campaign requirements.
How to Choose the Right Crypto PPC Agency for Your Project
Selecting the right marketing agency for your crypto business requires careful evaluation beyond just promised results. Here's what to consider:
1. Evaluate Suspension Recovery & Ad Disapproval Expertise
This cannot be overstated: crypto advertising carries inherent risk of both account suspensions and constant ad disapprovals due to Google's strict policies. Before signing any contract, ask potential agencies:
- How many crypto-related suspensions have they successfully reversed?
- What's their process for appealing disapproved ads during campaign launches?
- How do they handle misclassification (e.g., tracking software flagged as exchange)?
- What's their average recovery timeline for suspensions?
- Do they offer ongoing compliance monitoring and proactive audits?
- Can they provide references from crypto clients who experienced suspensions or chronic disapprovals?
For many crypto ventures, suspension recovery and disapproval management expertise is worth more than creative ad copy or targeting strategies. An agency that can keep you online and navigate constant appeals is protecting your business's lifeline.
2. Verify Google Ads Certification Experience
Since Google requires certification for cryptocurrency exchanges, wallets, and trusts, your agency should have:
- Proven experience dealing with the Google certification process
- Understanding of jurisdiction-specific requirements
- Track record of maintaining certified status for clients
- Expertise in compliance across multiple crypto product categories
3. Assess Crypto-Specific Knowledge
Generic digital marketing expertise doesn't translate to crypto success. Look for agencies that demonstrate:
- Understanding of blockchain technology and tokenomics
- Familiarity with crypto audience behavior and motivations
- Experience with different crypto business models (exchanges, DeFi, NFT, etc.)
- Active participation in crypto communities and conversations
4. Review Actual Case Studies and Results
Many agencies claim crypto expertise but few can prove it. Demand:
- Detailed case studies from similar crypto projects
- Specific metrics (ROAS, user acquisition costs, conversion rates)
- Client testimonials from verified crypto companies
- Portfolio of work showing actual campaigns they've managed
Be wary of agencies offering "guaranteed results" or making unrealistic promises about growth rates.
5. Understand Their Multi-Channel Approach
Effective crypto marketing requires more than just Google Ads, especially given the constant risk of ad disapprovals and platform instability. The best agencies integrate:
- PPC across multiple platforms (Google, Twitter/X, Reddit, LinkedIn)
- SEO and organic visibility (critical backup when ads get disapproved)
- Social media management and community building
- Content marketing for educational authority and sustainable traffic
- Influencer partnerships for credibility and reach
- Email marketing for retention and engagement
Smart crypto agencies recognize that over-reliance on paid ads can be dangerous. They build diversified user acquisition strategies that ensure business continuity even when ad platforms create disruptions. This is particularly important for crypto tracking tools, wallets, and other services that often get misclassified and face chronic disapprovals.
6. Evaluate Communication and Transparency
In the fast-moving crypto space, responsive communication is critical. Assess:
- Response times to initial inquiries
- Clarity in explaining their process and pricing
- Willingness to provide regular reporting and updates
- Availability for urgent issues (especially suspension-related)
7. Consider Budget Alignment
While pricing varies significantly across agencies, remember that:
- Extremely cheap options often lack crypto-specific expertise
- The cheapest option becomes expensive if they can't recover a suspension
- Investment in compliance and expertise pays long-term dividends
- Most reputable agencies offer custom pricing based on your specific needs
The Future of Crypto PPC Advertising
As the cryptocurrency market continues to mature and regulatory frameworks solidify, we're seeing several key trends that will shape crypto PPC advertising:
Increased Platform Access: Google's gradual easing of restrictions signals growing acceptance of crypto advertising. More crypto products will gain advertising access as the industry demonstrates maturity.
Stricter Compliance Requirements: Paradoxically, while access expands, compliance requirements will become more stringent. Agencies with deep regulatory knowledge will become increasingly valuable.
Multi-Platform Integration: Successful crypto marketing will require seamless integration across Google, social platforms, crypto-native ad networks, and emerging Web3 advertising solutions.
Final Thoughts
Choosing a crypto PPC agency should be about finding a strategic partner who understands the unique challenges of blockchain marketing and can navigate the complex regulatory landscape surrounding cryptocurrency advertising.
For crypto projects, the stakes are uniquely high. A suspended Google Ads account can mean losing tens or hundreds of thousands of dollars in daily revenue. But even without full suspensions, constant ad disapprovals force crypto companies to spend excessive time appealing decisions, pausing campaigns, and dealing with platform instability. Generic marketing firms simply don't understand the nuances of Google's cryptocurrency policies, have no experience recovering crypto-related suspensions, or know how to systematically manage ongoing ad disapprovals.
If you're choosing an agency, prioritize:
- Suspension recovery AND ad disapproval management expertise (especially critical for crypto)
- Proven crypto industry experience with case studies showing real results
- Google certification knowledge and compliance capabilities
- Multi-channel marketing strategy that reduces dependence on ad platforms alone
- Transparent communication and realistic expectations
Among the agencies listed, StubGroup stands out specifically for suspension recovery, ad disapproval management, and multi-channel strategy expertise—critical capabilities that can save crypto businesses from catastrophic advertising disruptions. Their decade-plus track record of recovering suspended accounts, combined with their proven ability to build sustainable organic visibility (as demonstrated by the MerlinCrypto case study: 85% click increase, 270% non-branded traffic growth in 6 months), makes them particularly valuable for crypto ventures navigating Google's strict policies.
For full-service crypto marketing combining PPC with community building and influencer partnerships, Coinbound and OMNI Agency lead the pack. For growth-focused campaigns with enterprise expertise, Single Grain delivers consistent results.
Ultimately, the best agency for your crypto project depends on your specific needs, budget, and growth stage. Take time to evaluate multiple options, request case studies, and speak with references before making your decision.
The crypto space moves fast, so choose an agency that can move just as quickly while keeping your campaigns compliant, effective, and running smoothly.
Editorial staff
Editorial staff