Usman Salis
Google's parent company is on a tear. GOOG has jumped more than 20% since mid-summer, rising from around $180 in July to over $240 by late September. But here's what's really interesting - as the stock pushes higher, it's actually getting less volatile. The volatility score has cooled from 4-5 down to 2, suggesting this rally isn't running on fumes. With the record high of $255 within striking distance, the question isn't if GOOG can break out, but when.
Volatility Settles Down
Market analyst Menthor Q recently flagged that GOOG's Q-Score volatility has dropped from 4 to 2. The chart shows volatility spiked briefly in early and mid-September as the stock accelerated, but it's since smoothed out. A score of 2 means the trading environment has calmed down considerably - price moves are becoming more orderly after a stretch of sharp gains. For investors, this is actually bullish. It means the momentum is still there, just without the wild swings that shake people out.
Why GOOG Keeps Rising
The rally isn't random. Alphabet has been aggressive with AI integration across cloud, search, and advertising, and investors are eating it up. Recent earnings crushed expectations, proving the company can actually monetize all this AI hype while keeping margins healthy. And GOOG isn't alone - the whole tech sector is riding the AI wave, with names like NVDA and MSFT pushing higher alongside it. That's why the stock went from under $200 in August to nearly $250 now.
Technical Picture: Eyes on $255
The chart shows a clean uptrend with only minor pullbacks. The all-time high around $255 is the level everyone's watching - a break above that could kick off another leg higher. Short-term support is sitting near $240, with stronger support around $220 where the stock consolidated earlier. The fact that volatility is easing while price stays elevated suggests there's still fuel in the tank.
Usman Salis
