Marina Lyubimova
⬤ AMD will raise CPU prices tonight. The increase covers the new Ryzen 9000 chips and many older Ryzen models that remain common in desktop PCs. This marks a clear change in how AMD sets processor prices while the chip market stays competitive.
⬤ The CPU price move differs from AMD's recent GPU price changes - the company now uses separate strategies for CPUs plus graphics cards. The Ryzen 9000 series - AMD's most advanced desktop design - will cost more and earlier Ryzen chips that still drive mainstream consumer besides OEM systems will also cost more.
⬤ AMD seems to react to shifting market conditions - component costs change, demand shifts but also rivals apply pressure. The company did not state the exact size of the increase - yet the timing points to a planned reset before future launches. Older Ryzen chips still fill a large share of PCs - the new prices will echo through retail shelves, system builder quotes and the wider CPU market.
⬤ CPU prices strongly steer buying choices as well as hardware trends across the PC world. Because both current and legacy Ryzen lines face the hike, desktop build costs, part retailers or OEMs must rework their sums once AMD's new prices take effect. The industry will watch how buyers react once the higher prices appear.
Marina Lyubimova
