Can you Invest in Domains?

People are constantly looking for more things to invest in, and one of them is domains. It has become a hot trend within the tech-centric world, with impressive and expensive stories. Domains are often being sold for hundreds of dollars, and in 2009, the domain ‘insure.com1 was sold to Quinstreet for no less than $16 million.

Contents

What is a domain?
Building a portfolio
How do you buy it?

While you might not earn this much or be lucky enough to hold a domain like that, there are many, great possibilities when it comes to investing in domains. However, before any investment, it is important to make sure to gain enough knowledge about how it works. This will make it easier for you to make the right choices. Let’s take a dive into how you can invest in domains.

What is a domain?

First, let’s look at what a domain is. Currently, technology is very much present, and any business has a website to promote, sell or inform potential customers. It is the domains that name these websites, and companies pay to have their name online. The price of a domain name varies, for example, if it is a top-level domain or not. Domains can be found and bought online, and companies can either come up with their own, or use tools online to find good domains, like Domainify.com.

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Building a portfolio

Your domain portfolio is where you hold all the domains you have bought. It is key to have a different portfolio with names from many different categories. This will give you a better chance when it comes to selling them again, and you are sure to find someone that will buy your domain eventually. When it comes to an investment portfolio, it is nice to have investments in several categories. You often hear about stocks you need in your portfolio, but what are some domains you should have?

First, it is nice to have some generic names. It can be words that describe a product or service or even an up-and-coming new product. Make sure to be aware of copyright and trademark laws. Furthermore, geographic names can be the way to go. This will for example be locations that can be sold to web developers who are looking to build community portals. If you are looking for an easy way to sell domains, then generic business names might be the route to take. Try to find names for dentists, doctors, or real estate agents for example. Last, but not least, you can try for some time-stamped name, for an event or happening in the future, for example, 2022worldcup.com.

How do you buy it?

If you are looking to buy a domain for your business, or simply to sell to someone in the future, then it can all be done online. There are several sites to buy from, where you type in a domain, get a price, and buy it, all in the same place. Now, other people that want your domain can contact you, and discuss a price for the given name.

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