Why does that percentage matter so much? Because Web3 marketing isn't just traditional marketing with crypto sprinkled on top. It's a completely different beast. You're not just selling a product; you're building communities, managing token economies, and speaking to an audience that can smell inauthenticity from miles away.
We've spent months analyzing over 50 agencies, digging through client testimonials, and tracking real campaign results. What we found surprised us: The gap between average and exceptional Web3 marketing agencies is massive. The best ones don't just run campaigns—they become integral parts of your project's ecosystem.
So which agencies actually deliver? Let's break down the top 10 that are genuinely moving the needle for Web3 projects right now.
1. theKOLLAB
theKOLLAB is one of the crypto marketing companies that offer a wide range of marketing services. From KOL marketing to community and social media management to PR. theKOLLAB has built a network of 250+ vetted KOLs with a combined reach of 50 million. But here's what sets them apart: every single influencer in their network is performance-verified. No vanity metrics, no fake engagement.
Quick Stats That Matter:
- 150+ successful campaigns completed
- 40% average increase in organic traffic for clients
- 50% boost in qualified leads
- 100% positive client feedback (rare in this industry)
Their services span KOL marketing, PR, fundraising rounds, and community management. What's particularly interesting is their "KOL Rounds" service. They manage presale and OTC investments directly from influencers, essentially turning marketing partners into aligned investors.
One client from Masa AI put it perfectly: "Their high-calibre network and professionalism are rare gems in the web3 industry." When you're launching a token or need rapid awareness, theKOLLAB's approach of combining authentic influence with strategic investment alignment is hard to beat.
Best For: Token launches, influencer-driven campaigns, projects needing a rapid awareness boost
2. Chainstory
Tel Aviv-based Chainstory earned the "#1 Web3 Marketing Agency to Watch in 2025" title from Syndika, and after reviewing their track record, it's clear why.
Operating since 2016 (that's pre-ICO boom for those keeping track), this boutique firm has mastered something most agencies struggle with: getting authentic, earned media coverage. Their team of 5 in-house experts plus 10 global freelancers might seem small, but their media placement record tells a different story.
Their Media Network Speaks Volumes:
- Mainstream tier-1: Bloomberg, Forbes, WSJ, CNBC, France 24, TechCrunch
- Crypto-native: CoinDesk, Cointelegraph, Decrypt, TheBlock
Here's a real result that caught our attention: For The Fedz (a DAO project), they secured 5+ features in top publications and drove a 40% increase in organic traffic and waitlist signups. That's the kind of compound effect you want from PR—coverage that drives actual business metrics.
Sara Eyal from Masterkey summed it up: "Chainstory has been an extremely helpful and valuable partner." What clients consistently praise is their sub-5-minute response time and ability to bring creative angles to complex technical stories.
Pricing: Starting at $5,000+ per project, $50-99/hour
Best For: Projects needing authentic PR relationships, organic earned media coverage (not paid placements)
3. EAK Digital
Just won "Best Web3 Marketing & PR Agency of the Year" at the Entrepreneur Middle East Leadership Awards (December 2025), and when you look at EAK Digital's client roster, you understand why.
Founded by Erhan Korhaliller (who previously worked with Nike and Rolls-Royce at AKQA), EAK Digital operates with 175 experts across 36 countries. Their client list reads like a who's who of crypto: Binance, Crypto.com, Sui, Gate, OKX, Avalanche, dYdX, Chainlink, and EigenLayer.
But what really makes EAK Digital stand out is their event production capability. They're the organizers behind:
- Istanbul Blockchain Week (Turkey's #1 Web3 event)
- BlockDown Festival
- DefaiCon
- W3E (Web3 esports tournament)
One client testimonial stood out to us: "EAK Digital has the strongest KOL network in Web3, full stop. Their relationships with Tier-1 creators aren't transactional—they're deep, genuine, and built over years."
The agency offers everything from PR and influencer marketing to 24/7 community management and SEO. They're essentially a one-stop shop for projects that need comprehensive, global-scale marketing support.
Best For: Ambitious blockchain projects needing full-stack services, tier-1 PR, and global event presence
4. Omni Agency
Toronto-based Omni Agency takes an approach that's refreshing in the agency world: They only work with 4-7 clients at a time. Period.
This exclusive model has produced some impressive results. Their portfolio clients collectively represent $7 billion in fully diluted valuation, and that number is expected to double within 180 days. With a perfect 5.0/5.0 rating on Clutch from 27 reviews, they're clearly doing something right.
Let's talk about their WAGMI Games campaign because it's a masterclass in integrated Web3 marketing:
- $30 million increase in token market cap
- Token hit all-time high price
- $300,000 in NFT sales (capturing 10% of OpenSea's daily volume)
- Achieved 24-hour Twitter trending
For LaLiga's NFT launch with GameOn, they delivered these numbers in just 15 days:
- 280,000 impressions
- 28,300 X followers
- 30,000 Discord members
Their 5-step "OMNI Approach" focuses on strategy, campaign design, execution, performance tracking, and analytics. But what clients really love is their embedded partnership model—they essentially become an extension of your team.
Pricing: $10,000+ minimum, $100-149/hour
Best For: Token launches, NFT projects, GameFi/SocialFi brands wanting boutique attention
5. RZLT
RZLT isn't just using AI as a buzzword—they've built their entire agency around it since 2019. With 35+ team members from 10 countries speaking 8 languages, they've generated 200M+ impressions and driven $100M+ in TVL for clients.
Their proprietary L00T platform uses AI-powered analytics for campaign optimization and Sybil-resistant user acquisition. But the real magic is in their results. Using their AAER Framework (Acquisition-Activation-Engagement-Retention-Revenue), they've achieved:
- 40-60% CAC reduction for DeFi projects
- 70% 90-day retention rates
- 35%+ referral-driven growth for GameFi campaigns
One standout case: For Celestia, they drove 35% of L1 traffic through a tiered referral model at just $6.80 CPA—that's 68% below industry average.
RZLT publishes serious research too. Their blog features academic-level studies on DeFi marketing strategies, GameFi player acquisition, and crypto affiliate marketing blueprints. When an agency publishes this level of thought leadership, you know they're not just executing—they're innovating.
Best For: Technical DeFi protocols, L1/L2 blockchains, projects valuing data-backed strategies.
6. HYPE
Founded in 2017 by Jake Stott, HYPE has grown into what they call a "Web3 Super Agency"—175 experts across 36 countries who've worked with 250+ projects including Sui, Optimism, Kraken, and EigenLayer.
What makes HYPE unique is their scope. They don't just do marketing; they have:
- A research division publishing reports on Web3 x Culture
- A talent recruitment arm (rare for marketing agencies)
- Consumer crypto acceleration programs with Club CPG
- Developer relations (DevRel) capabilities
Their minimum project size of $50,000+ tells you they're targeting serious players, and their results back it up. Clients consistently praise their ability to go "from 0-60 on marketing functions" quickly and effectively.
One fascinating aspect: HYPE acquired agency0x (a DeFi consultancy) in 2021 and launched a Metaverse Studio. They're not just following trends—they're actively shaping where Web3 marketing is headed.
Pricing: $50,000+ minimum project size
Best For: Layer-1/Layer-2 blockchains, major DeFi protocols, projects targeting consumer adoption
7. MarketAcross
Operating since 2012-2014, MarketAcross is practically ancient in crypto years. But longevity in this space means something: they've survived multiple market cycles and built relationships that newer agencies can only dream of.
Their results-based retainer model is bold: You pay for guaranteed media placements, not just "representation." As they put it, "Finishing a month with no meaningful media hits simply doesn't exist."
Their client roster proves the model works: Binance, Polygon, Solana, Polkadot, Chainlink. These aren't projects that settle for mediocre PR.
Media Network:
- Mainstream: Bloomberg, Forbes, WSJ, Reuters, CNBC
- Crypto: CoinDesk, CoinTelegraph, The Block, Decrypt
What's particularly valuable is their crisis communication expertise. After 10+ years, they've handled FUD, market downturns, and security incidents. When things go sideways (and in crypto, they will), you want an agency that's been there before.
Best For: Established protocols needing guaranteed tier-1 coverage, crisis management capabilities
8. Coinpresso
Coinpresso positions themselves as "the #1 Crypto Marketing Agency for performance and ROI," and their results with Binance back it up: 40,000 unique pageviews weekly, with pages "instantly going to Page 1."
Based in Cyprus with Google Partner status, they've cracked the code on crypto SEO. For Jurat, their optimization work helped the token do 6x on launch, stabilizing at 3x with minimal sell pressure.
Their approach differs from typical crypto PR agencies. Instead of charging $20K/month for press releases that might not drive traffic, Coinpresso focuses on building traffic-driving funnels that actually convert.
Services span the full digital marketing stack:
- SEO (their primary specialty)
- Content creation
- Social media marketing
- App Store Optimization (they rank apps for "Buy Crypto" keywords)
- White-hat crypto advertising on Facebook/Meta
One client testimonial captured it well: "The Coinpresso team has been instrumental in helping us take our proposition to audiences we were unable to reach ourselves."
Best For: Exchanges, DeFi platforms, projects prioritizing organic search growth
9. Arcadia Marketing
Arcadia Marketing runs on a fascinating model: They only work with 4-7 companies at once, and their current portfolio has a combined $50 billion+ FDV.
Founded in 2021 by Mickey Hardy (GP & Investor in Discord, Epic, Databricks), Arcadia has helped clients raise $250M+ and generate 20+ billion impressions in 2024 alone.
Their data obsession is real—they've spent millions on R&D for proprietary on-chain analytics. This isn't just tracking vanity metrics; they're analyzing actual on-chain behavior to optimize campaigns.
Notable case study: LaLiga x GameOn generated 280,000 impressions and 30,000 Discord members in 15 days.
They also run a sister company, Pandora Marketing, focused on pre-launch and early-stage projects. This two-company structure lets them maintain exclusivity while still capturing earlier-stage opportunities.
Their guarantee? "Success or you don't pay." That's confidence.
Best For: Top 100 Layer-1s, infrastructure protocols, GameFi/SocialFi brands seeking exclusive partnership
10. AWISEE
Cyprus-based AWISEE has carved out a unique niche: compliance-focused marketing that actually drives growth. With 200+ Web3 clients, they've become the go-to for projects worried about SEC, FTC, and MiCA regulations.
Their integrated approach combines SEO, influencer marketing, and PR into what they call a "full-stack growth engine." But what really sets them apart is their compliance expertise—they understand the regulatory minefield and know how to market effectively within it.
AWISEE's content production is prolific. They publish guides on everything from crypto SEO to Web3 influencer marketing, positioning themselves as educators as much as service providers.
Their geographic reach is impressive too, with teams across Europe, North America, Latin America, and APAC. For projects targeting European markets especially, their local knowledge is invaluable.
Best For: Compliance-conscious projects, European market entry, SEO-focused growth
How to Choose the Right Agency for Your Project
After analyzing all these agencies, patterns emerge about what works and what doesn't. Here's your decision framework:
Budget Reality Check
Let's be frank about costs. You're looking at:
- Entry level: $5,000-$10,000/month (Chainstory, Omni Agency)
- Mid-tier: $10,000-$25,000/month (most agencies)
- Premium: $50,000+/month (HYPE, comprehensive programs)
But here's the thing—don't choose based on price alone. A $50,000/month agency that delivers 10x ROI beats a $5,000 agency that delivers nothing.
Match Agency to Your Project Stage
Pre-launch? You need GTM strategy and investor outreach. Arcadia and Omni Agency specialize here.
Launching soon? KOL campaigns and PR blitzes are critical. theKOLLAB and EAK Digital excel at rapid awareness.
Growing steadily? SEO and community scaling become priorities. Coinpresso and AWISEE are your best bets.
Already established? Brand authority and events matter more. HYPE and MarketAcross have the infrastructure.
Geographic Considerations Matter More Than You Think
Running a global campaign? EAK Digital and HYPE have true worldwide reach. Targeting Europe specifically? RZLT, AWISEE, and Coinpresso have deep regional expertise. Need Asian market penetration? EAK Digital's Istanbul office and Chainstory's Tel Aviv base provide strategic advantages.
Service Requirements: Specialist vs. Full-Stack
Some projects need a surgical strike—just PR, just SEO, just influencers. Others need everything. Be honest about your needs:
- Pure PR: Chainstory, MarketAcross
- Influencer focus: theKOLLAB, EAK Digital
- SEO priority: Coinpresso, AWISEE
- Full service: HYPE, EAK Digital, Arcadia
- AI/Tech-driven: RZLT
- Community-first: Omni Agency
Red Flags That Should Send You Running
We've seen enough disasters to know the warning signs:
- No crypto experience before 2021? Run. They missed entire market cycles.
- Guaranteeing token pumps? That's either illegal or impossible.
- Can't show real case studies? If they can't prove past success, why trust them with your future?
- Poor communication during the pitch? It only gets worse after you sign.
- One-size-fits-all packages? Web3 projects are too diverse for cookie-cutter solutions.
- Hidden pricing? Transparency issues now mean surprises later.
- No compliance knowledge? One SEC violation can kill your project.
The Bottom Line: Making Your Choice
After reviewing hundreds of campaigns and talking to dozens of projects, here's what we've learned: The best Web3 marketing agency for you depends entirely on where you are and where you're going.
If you're launching a token and need immediate traction, theKOLLAB's influencer network combined with their Coin Bureau backing is tough to beat.
Need guaranteed tier-1 media coverage? MarketAcross's decade of relationships and results-based model delivers.
Building for the long term with complex technical products? RZLT's AI-driven approach and analytical depth will serve you well.
Want boutique attention with proven results? Omni Agency's exclusive model means you get their A-team, always.
The Web3 marketing landscape has matured dramatically. Gone are the days of spray-and-pray tactics and promise-the-moon agencies. Today's leading agencies combine crypto-native expertise with sophisticated strategies and measurable results.
The agencies on this list have proven themselves through multiple market cycles. They understand that Web3 marketing isn't just about generating hype—it's about building sustainable communities, managing regulatory requirements, and creating genuine value.
Your next step? Shortlist 2-3 agencies that match your needs. Request detailed proposals. Check their references. And remember—the right agency doesn't just execute campaigns; they become a strategic partner in your project's success.
The Web3 revolution needs great products, but it also needs great marketing to reach its full potential. Choose wisely, and your agency partnership could be the difference between another failed launch and the next protocol that changes everything.
Ready to take action? Start with consultations from your top three choices. Most agencies offer initial strategy sessions that will quickly reveal if they truly understand your vision. The right partner is out there—now go find them.
Editorial staff
Editorial staff