While the market does retain some volatility, greater regulatory protection and some increased market stability have led to interest from even the most risk-averse investors.
At the same time, improved software like crypto wallets and advanced DeFi apps have smashed the technological barriers to entry that once existed.
As cryptocurrency has matured, the range of coins, tokens, and other available assets has increased. As well as giants like Bitcoin and, to a lesser extent, Ether and Ripple, there is an increasing number of projects with smaller market capitalization and individual unit prices.
Coinspeaker offers a guide to the best penny cryptocurrency to invest in 2025, which includes a raft of currencies with the potential to boom. According to crypto expert Otar Topuria, these projects not only have the potential for major returns, but they can also offer some of the greatest liquidity levels.
Crypto For Individuals
Cryptocurrency is volatile, but while this volatility offers risk, it also offers potential. For risk-seeking and risk-tolerant investors, this potential is why crypto has become such a popular investment vehicle.
And, while Bitcoin was developed solely as a means of value transfer, newer projects offer a much broader scope. There are privacy coins, AI coins, smart contract coins, gaming coins, and more. This enables individuals to concentrate on specific market segments, rather than trying to watch tens of thousands of different coins at once.
The market also offers other crypto assets. Fan tokens from sports teams, leagues, and individuals have become popular. These not only offer a way to show support for a particular individual or group, but their value is often tied to the performance of the issuer.
PSG’s route to the Champions League final saw their fan token price rise from $1.90 to around $2.50, although it fell again days before the final as investors cashed out early. NFTs, or digital collectibles, have also become popular, with some NFTs selling for millions of dollars.
Crypto For Businesses
The risk of cryptocurrency has also long held businesses back. For those with shareholders and investors, it has proven difficult to justify investing in something that could potentially lose the company money.
However, while some volatility does remain, cryptocurrency’s rises and falls have levelled off somewhat. And, at the same time, traditional investments like stocks and shares have become less predictable in the face of social and political uncertainty. Cryptocurrency is viewed as something of a safeguard against stock market and foreign exchange dips. Even currencies once viewed as being among the most volatile, like Doge, have gained stability as well as greater credence with businesses.
Some cryptocurrencies have additional benefits for businesses. Ether is used to pay for smart contracts and the development of decentralized apps. Ripple can be used for international transfers that are cheaper and quicker than using traditional payment methods.