5 Best White Label Advertising Platforms

Imagine offering your clients a fully branded platform and presenting it as your own without writing a single line of code. Everything behind the scenes, such as infrastructure, ad operations, and reporting, is managed by advanced technologies, allowing you to focus on acquiring new customers, onboarding them, and scaling. In the AdTech world, it is not a miracle but the usual description of how top white-label marketing platforms can help.

These industry-shifting solutions offer full customization, from the logo and login domain to the ad tech modules and workflows. They come with a full-stack or partial programmatic ad framework, the ability to integrate third-party partners, high scalability, and ongoing developer support. In this article, we will introduce the best white-label marketing platforms that can help you build your own branded AdTech product tailored to your service model and clients’ needs.

What Makes a Great White-Label AdTech Company

When looking for the top white-label advertising companies, it is crucial to assess multiple factors before settling for a cooperation. Your new partner will be the backbone of your business, influencing client satisfaction and, most importantly, your revenue. These key attributes define a truly great while-label AdTech solution:

• Full white-label flexibility. Leading providers give you freedom over everything: what the platform looks like, what dashboards it has, and what functionality. They also offer custom development tailored to your business model or vertical.
• Cloud-based infrastructure. How do you think software can handle thousands of requests from diverse regions, real-time bidding (RTB), and ad exchanges? Right, on cloud-native infrastructure. This characteristic defines the platform’s scalability and capability of processing requests instantly and with low latency.
• Dedicated AdOps assistance. The best programmatic advertising companies offer ongoing account support and comprehensive onboarding training. Otherwise, what is the point of acquiring a platform, the potential of which doesn’t deliver the needed value to your client?

As you can see, software selection requires an all-encompassing strategy. However, with the top 5 programmatic advertising platforms we listed below, you can be less skeptical as they are top players.

Top 5 White-Label Advertising Platforms

If you are an agency, media company, or ad tech solutions reseller, you can succeed with these best white-label service providers that deliver an exceptional experience.

Attekmi

Attekmi provides a robust white-label AdEx exchange solution for those looking to launch their own branded advertising marketplace without creating everything from scratch. This revolutionary service offers an entirely rebrandable platform with the option to choose the UI, dashboards, domain, and existing workflows.

It is quick to deploy, with granular media control, and complete transparency over the revenue. You won’t give any fees for third-party cuts. Your clients can enjoy a secure ad exchange environment as Attekmi integrates cutting-edge fraud-prevention tools like GEOEdge, Pixalate, and Forensiq. Additionally, they have white-label extras that include custom feature development, outstaffing, and training.

Conduit Digital

Digital marketing firms, get ready to meet your game changer — Conduit Digital. Their solution is a full-stack delivery team with paid social, programmatic display, SEO, PPC, CTV/OTT, and more services executed by your agency’s brand. Thus, you can expand your offerings without internal hires or infrastructure management.

Conduit Digital places a strong emphasis on client relationships. Their mission is not only to sell you a platform but to support your onboarding and help reap the fruits of labor. They provide strategy calls, campaign reporting, and optimization throughout your whole cooperation journey.

Adkernel

Adkernel offers a comprehensive package of advertising technology platforms, including DSP, SSP, and ad server solutions. Their artillery includes DSP suite, RTB exchange server, PPC/Push/ Pop ad-serving suite, header bidding suite, and video ad server.

Their software programs are rich in integrations with PubMatic, Google ADX, APIs, and CRM/DMP connections. And you can easily scale with Adkernel as their white-label products are modular.

TeqBlaze

Your clients can have a robust programmatic operations platform if you turn to TeqBlaze. The white-label DSP they offer has AI-supported optimization, real-time bidding, contextual targeting, and top-notch analytics. And you can sell all those technologies as your own while being able to modify the interface, bidding logic, and targeting.

With TeqBlaze white-label development, you and your customers are in safe hands as they comply with industry regulations, including IAB Europe certification. They also have a dedicated support team ready to back you up with any request during and after deployment.

UMG

With a modular, SaaS-based ecosystem from UMG, you can have your new branded programmatic advertising platform up and running in just two days. Their technology features a real-time reporting capability that users can enable for team members and partners, so that everyone can be in the loop while cooperating.

Another exceptional feature of UMG white-label solution is advanced targeting that covers negative and positive targeting for precise audience segmentation. All the processes are transparent and visible to users, from ad space selection to partner management.

Conclusion

Since there are multiple ready-to-deploy white-label solutions available on the market, there is no need to build your own platform either for reselling or offering directly to publishers and advertisers.

Attekmi stands out among competitors with fully customizable and scalable offers. You can also try partnering with Adkernel and TeqBlaze, who are great alternatives with top-notch programmatic tools and easy integrations.