According to CNBC, Ford Motor (F) signed an agreement with Disney (DIS) to launch a unique presentation of its new Bronco SUV line.
The automaker will present its “Ford Bronco 4x4 family of cars” on July 13 on Disney media networks, marking the first-ever prime time product for Disney’s broadcast, cable, digital and streaming devices, including ABC, ESPN, and National Geographic.
The videos will be broadcast during the first ad breaks on the 8-hour airtime of each network, and then the Hulu streaming service will begin the following day.
This news has not affected the rate of DIS as much as since it has been rising since the end of June. Over the last 2 days, the stock has gone up by almost 5%. Even though it has significantly grown since mid-March, the asset could not update the peaks as Tesla (TSLA) or NASDAQ 100. Currently, DIS is trading at $113.51 per share.