After all, it’s now an established fact that corporate sustainability has a positive impact on the customer experience. As such, businesses that focus on being more eco-friendly can not only reduce their impact on the earth but also grow their organisations and provide better support to consumers.
If you’re a business leader looking to implement sustainable strategies throughout 2023 and beyond, then here are 4 effective steps to get you started.
Make Small Changes To Start
While major developments, like adding solar panels, can make a significant difference to your business’s carbon footprint, they’re also costly and require extensive research. To begin, you can start with small, simple measures that are easy to implement but could have a major impact on your business and the environment.
These small measures might include offering a cycle-to-work scheme for your staff, encouraging recycling in the office, going paperless and more. Consider the ways your company can be more eco-friendly and try out some simple techniques to begin.
Choose Alternative Packaging Materials
As you become more knowledgeable about sustainability, you can start to take more substantial steps towards it. Packaging is one of the most significant causes of waste in many companies that provide products, particularly those that deliver items to customers’ homes. While packaging is necessary, there are sustainable options available to improve your company’s sustainability.
Eco-friendly polythene is one of the most durable solutions, which is similar to the usual plastic packaging you use but made from recycled materials. Polythene UK is the leading expert in sustainable packaging and offers everything from pallet liners to polythene bags, so you can find recycled polythene packaging solutions that meet your needs.
Consider Alternative Transport Options
Another major contributor towards a company’s carbon footprint is the transport it uses. Most large businesses have some form of fleet, which is usually fueled by either petrol or diesel, or fossil fuels. These fuels are finite and drastically diminishing, and the processes used to extract them can be detrimental to the environment.
Thankfully, there are alternatives that your business can consider, such as electric or hybrid vehicles. You could also review your fleet management style to see how you could save fuel and be more efficient. These approaches can save money and help your organisation to be more environmentally friendly, so they have multiple benefits.
To make the most of your sustainable efforts, you should share your progress with your customers and potential clients. Studies show that modern consumers are increasingly favouring businesses that offer sustainable options, so sharing your efforts can be rewarding and increase your customer base.
There are a variety of ways to update your customers on the work that your organisation is doing to become more environmentally friendly, including writing blog posts, sharing social media updates and including insight into sustainable strategies on business podcasts or videos.
Sharing your company’s sustainability journey will help you to improve its reputation as a protector of the environment. This approach will also allow you to engage with a wider audience, who might have tips and tricks they can share to help your organisation do more for the planet in the future.