Grammy-winning rapper Megan Thee Stallion has built a financial empire worth an estimated $30-40 million, transforming from a college student freestyling on social media to one of the wealthiest female rappers in the industry.
Early Career: From College Dreams to First Earnings

Megan Thee Stallion, born Megan Jovon Ruth Pete in San Antonio, Texas, began her journey while studying at Prairie View A&M University in 2013. Her freestyling videos on social media gained popularity, notably one where she was battling against male opponents in a "cypher". However, her path to earning her first substantial money wasn't immediate.
Her mother, Holly Thomas, who was also a rapper performing under the name Holly-Wood, required that Megan wait until she was 21 to pursue rapping as a career, commenting that her lyrics were too sexually suggestive for her young age. During this time, Megan worked various jobs while attending college, though the exact details of her first employment aren't widely documented.
In 2016, Megan Thee Stallion released her debut single "Like a Stallion," followed by SoundCloud-exclusive mixtapes Rich Ratchet and Megan Mix in 2017. This marked the beginning of her professional earning potential, though specific figures from this early period remain private.
Megan Thee Stallion Net Worth Growth: Career Development and Peak Success

In early 2018, Megan Thee Stallion signed with 1501 Certified Entertainment, an independent Houston label run by T. Farris and owned by former baseball player Carl Crawford. This partnership marked a crucial turning point in her career trajectory and earnings potential.
Her rapid ascent continued with chart-topping tracks like "Savage," which gained even more traction with a Beyoncé remix, and "WAP," her provocative collaboration with Cardi B. In 2020, she had a helluva year. Not only did she bless us all during the quarantine lockdown with "Savage (Remix)" featuring Beyoncé and then Cardi B's "WAP"—which secured the coveted number one spot on the Billboard Hot 100 chart.
In March 2021, she snagged three Grammy awards: Best New Artist, Best Rap Song, and Best Rap Performance, cementing her status as a major industry force and significantly boosting her earning potential through increased demand for performances and brand partnerships.
Peak Success and Current Megan Thee Stallion Net Worth Status

In 2024, she began releasing music independently under her own label, Hot Girl Productions. Her third studio album, "Megan," debuted at No. 3 on the Billboard 200 and included her first solo No. 1 single, "Hiss". In February 2024, Megan struck a deal with Warner Music Group that lets her stay an independent artist while tapping into their services for distribution, radio promotion, and marketing.
Current estimates of her wealth vary significantly across sources. Megan Thee Stallion is an American award-winning rapper who has a net worth of $40 million, according to Celebrity Net Worth. Other sources suggest her net worth in 2025 is estimated at $30 million. Some reports from 2024 put her estimated net worth at around $12 million, while other sources suggest much higher figures, with some saying her net worth in 2025 is estimated to be a rather impressive $30 million, and there are even talks of her net worth being approximately $50 million.
To support her projects, Megan launched the Hot Girl Summer Tour, her first major headlining world tour, which grossed over $40 million and sold out arenas across North America and Europe. The total estimated annual income of Megan Thee Stallion is approximately $5.5M – 7.4M across all possible revenue streams.
Brand Partnerships and Business Ventures Boost Net Worth

Megan's financial success extends far beyond music sales. In 2020, Megan Thee Stallion became a global brand ambassador for Revlon, the cosmetics giant. Fast forward to February 2022, she starred in a Cheetos ad during the Super Bowl, raking in a cool $2 million for her appearance. She also struck a $1 million deal with Popeyes, which included getting a franchise as part of the agreement.
In 2025, she expanded her brand into television and fashion—co-starring in the Apple TV+ series "KPOPPED," producing an anime series for Prime Video, and debuting her swimwear line, Hot Girl Swim, during Miami Swim Week. She also signed an exclusive first-look deal with Netflix to create and executive-produce new series and projects.
Megan Thee Stallion's Key Success Principles

Throughout her remarkable journey, Megan has consistently shared powerful advice about achieving success. Her core principles for building wealth and achieving success include:
- Self-Knowledge and Confidence: "Once you really know yourself, can't nobody tell you nothing about you," and "Confidence literally starts from yourself. You have to go look in the mirror at yourself. If you don't like what you see, you're going to give off that energy".
- Female Empowerment and Collaboration: "We gotta break these double-standards and get women to loosen up a bit. We gotta show them that we can do what we want to do how we want to do it," and "Us boss chicks have to continue to stick together and change the game".
- Authentic Self-Expression: "I feel like, when people realize that they are the only person they need to impress, everybody's life will be a lot smoother," and "I was raised by a woman who was her true and authentic self. So I feel like it's very important to put on for people who aren't that confident or people who don't realize the value in self-love".
- Focus on Long-term Goals: "I'm really just trying to build an empire. I'm trying to make sure I set my family up. I want everybody to be good", and her commitment to completing her education while building her career demonstrates her dedication to multiple long-term objectives.
- Resilience and Independence: "Megan Thee Stallion's commitment to taking the higher road reflects her maturity and integrity" and her emphasis on "self-determination and personal authenticity" have been crucial to her sustained success.
Her approach to success combines hard work, education, authentic self-expression, and strategic business partnerships. Despite her musical success, she completed her Bachelor's degree in health administration from Texas Southern University in December 2021, planning to open assisted living facilities and provide employment opportunities for her fellow graduates. This demonstrates her commitment to both personal achievement and community upliftment, principles she considers essential for lasting success.
From her early days freestyling on social media to commanding millions per year through music, touring, and business ventures, Megan Thee Stallion's journey represents a masterclass in building a diversified entertainment empire while staying true to one's authentic self.