Editorial staff
You open your Google Ads account, ready to run a campaign, and instead you see a big red notice: “google ads suspended.”
No real warning. No clear reason. Just a quick shutdown of your account and a link to policies that feel impossible to understand.
The truth is, most businesses are not trying to break rules. They just want to promote their products or services. But in 2025, suspensions are happening more often, and the hardest part is this:
Google doesn’t explain why Google suspends ads in a way that helps you fix the problem.
At JuppLee, we’ve worked with everyone from small stores in Mumbai to agencies in New York, and the story is the same everywhere. Accounts get suspended, advertisers get confused, and businesses lose money. That’s why this post focuses on what really matters: the need for transparency, and how you can respond when your account is put on hold without answers.
Why Google Suspends Ads in 2025
If you’ve had your ads suspended by Google, you’re not alone. In 2025, account suspensions are more common than ever. In fact, Google’s 2024 Ads Safety Report revealed that over 39.2 million advertiser accounts were suspended, alongside billions of ads removed, as AI enforcement became more aggressive.
Here are the most common Google Ads suspension reasons this year:
- Unacceptable business practices - things like fake contact details, unclear refund policies, or anything that makes a site look untrustworthy.
- Suspicious payment activity - mismatched billing details or payments flagged by Google’s system.
- Circumventing systems - using tricks like redirects or trying to run ads after a ban.
- Compromised website - malware, unsafe downloads, or hacked pages.
- Business Operations Verification (BOV) - Google now checks if your business is real and operating correctly. Many accounts are suspended simply for not finishing this step.
The tough part is that advertisers usually find out only after their account is already suspended. There’s little warning, and the email from Google doesn’t always explain what you actually need to fix.
That lack of clarity leaves many businesses stuck, unsure of how to move forward. And with every day your account stays down, you lose traffic, leads, and revenue.
The Transparency Problem: What Advertisers Really Face
When your account gets suspended by Google, the message you receive is often vague. It might say something like “circumventing systems” or “unacceptable practices,” but it rarely explains what specific part of your ad or website caused the issue. For most businesses, that feels like trying to solve a puzzle without all the pieces.
Small and mid-sized businesses take the hardest hit. Big brands usually have dedicated teams who can deal with suspensions, but smaller advertisers don’t. They’re left guessing what to fix, while their campaigns stay offline. This lack of policy transparency in Google Ads doesn’t just waste time, it also creates fear, advertisers worry about making a move that could trigger another suspension.
At JuppLee, we’ve seen hundreds of cases like this. It’s the reason we created our Google Ads Suspended Guide, which breaks down suspension types in plain language. Having clear information gives businesses a starting point, something Google itself should provide but often doesn’t.
If Google were more open about the exact reasons for suspensions, advertisers could fix problems faster, run compliant ads, and avoid repeat mistakes. Until then, businesses are left dealing with uncertainty and every day offline means lost customers.
How to Fix a Suspended Google Ads Account
When you see your account locked, the first thought is usually panic. But fixing a suspended Google Ads account is possible if you approach it step by step. Here’s a process that works in 2025:
1. Review the suspension notice carefullyEven if Google’s wording is broad, read the email and the policy link. Match it against the most common Google Ads suspension reasons.
2. Scan your website for issuesCheck for malware, redirects, or broken links. Make sure your site has a clear About page, contact details, privacy policy, and refund information. Google wants to see trust signals.
3. Verify your business detailsMany accounts are now suspended for failing Business Operations Verification. This process requires proof that your business is legitimate and active, like licenses, billing statements, or IDs. Google uses BOV to filter out scams, but even honest advertisers are often tripped up by the complexity of it (Google Support)
4. Fix the problems before appealingDon’t rush. If the site is missing key details or your billing address doesn’t match your documents, correct it first.
5. Submit an appeal with evidenceUse the official Google Ads appeal form. Keep your tone respectful, include the changes you’ve made, and attach supporting documents. (We’ll cover tips for appeals in the next section.)
6. Wait before re-submittingIf your first account suspension appeal is denied, don’t keep resubmitting without new information. That can reduce your chances.
This checklist doesn’t solve every suspension overnight, but it gives you a clear starting point. At JuppLee, we’ve guided advertisers worldwide through this Google Ads reinstatement process, and the biggest difference comes from preparation before filing an appeal.
Tips for a Successful Google Ads Suspension Appeal
Filing an account suspension appeal feels intimidating. You’re talking to Google, a company with endless resources, and hoping they’ll take your side. The truth is, the way you frame your appeal matters almost as much as the changes you’ve made.
Here’s what works in 2025:
Do this when appealing:
- Explain clearly what happened and what you fixed. For example: “We updated our refund policy and added clear contact details.”
- Keep your tone professional and polite. Treat it like talking to a business partner, not venting frustration.
- Attach documents if requested (business license, billing proof, ID).
Avoid these mistakes:
- Don’t copy-paste the same message multiple times. Repeated appeals without new info often lead to rejection.
- Don’t blame Google in the appeal. Even if you’re frustrated, it doesn’t help your case.
- Don’t submit vague explanations like “We fixed everything.” Be specific.
Sample approach (short version):
“Our account was suspended for unclear business information. We’ve updated our website to include full contact details, refund policy, and privacy policy. Attached are documents confirming our business registration. We respectfully request a manual review of our account.”
This style shows Google that you understand the issue, you took action, and you’re ready to comply with their rules. It’s a much stronger strategy than hitting “appeal” with no changes.
FAQs on Google Ads Suspensions
1. Why did Google suspend my ads with no explanation?Google often uses broad terms like “circumventing systems” or “unacceptable practices.” These don’t explain the exact problem, which is why many advertisers feel stuck. Check common Google Ads suspension reasons first, then review your site for missing details like policies or contact info.
2. How long does it take to appeal a suspension?Most account suspension appeals are reviewed within 3 to 5 business days. Some take longer if Google requests extra documents. If you get denied, make sure to fix issues before sending another appeal.
3. Can I open a new account after my Google Ads account was suspended?Creating a new account without fixing the original suspension usually triggers another block. Google tracks business details, billing info, and even domains. It’s better to work through the Google Ads reinstatement process than risk getting banned across multiple accounts.
4. What documents do I need to fix a suspended Google Ads account?It depends on the suspension type. For payment issues, billing statements may be enough. For business verification, you’ll likely need a government-issued ID, company registration papers, or proof of address.
5. Is it possible to get permanently banned from Google Ads?Yes, if Google sees repeated violations or believes your business is dishonest, the suspension can be permanent. This is why fixing issues fully, instead of looking for shortcuts is the safest route.
Final Thoughts
Having your Google Ads suspended is frustrating, especially when Google doesn’t explain the exact reason. In 2025, businesses need more than vague policy notes, they need real transparency. Clear rules would save advertisers time, money, and stress.
Until that happens, the best move is to stay prepared, understand common issues, and handle your account suspension appeal with solid evidence. At JuppLee, we’ve helped countless businesses get through suspensions and back to advertising. The faster you fix the problem, the sooner your ads can start working for you again.
Editorial staff
