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Are you tired of searching for an efficient self-service DSP that won’t drain your budget and take weeks to launch, while leaving you guessing? Most marketers face the same problems: low control over bids, lengthy onboarding processes, and hidden fees. Luckily, not all platforms are like that.
To write this listing, we’ve searched for top programmatic AdTech companies and ad platforms that:
- Support multiple channels and formats
- Provide a high level of control
- Have been on the market for 10+ years
- Introduce AI to optimize campaigns
- Have excellent customer ratings on G2, Trustpilot, or Capterra
- Feature industry-specific awards
Ready to scale your advertising strategy? Keep reading the article to find the best providers.
1. SmartyAds
SmartyAds is an ad-tech company that has been connecting buyers and sellers for over 12 years. The company has developed one of the top DSP platforms on the market, designed for omnichannel shopping, featuring banner, video, and rich media ads, as well as CTV. Their self-service DSP platform has a user-friendly creative builder and rich functionality for audience segmentation. The targeting options include GPS geofencing, language, time zone, device brand, your own whitelists or blacklists, and more.
SmartyAds is also among the best supply-side platforms in 2025. It supports key formats and channels, such as display, native, video, and in-app ads. The setup process is simple and includes header bidding, Prebid.js/Prebid Mobile, VAST/VPAID tags, and Google MCM. With an AI tool called ”Optimal Floor Price”, you can set smart price floors automatically or specify your own, approve partners, or block unwanted ads.
The company was recognized with two VideoWeek European Video Awards in 2023 for Best Buy-Side Platform and Best Customer Service, was shortlisted for The Drum Awards in 2024, and has received multiple awards from Clutch. On Trustpilot, its rating is 4.0/5, and on Capterra, it’s 4.3/5.
2. AdRoll
AdRoll is currently among the best programmatic advertising platforms for e-commerce growth and is easily integrated with Shopify, Google Analytics, Meta, and TikTok. This self-service DSP has a single dashboard to run display, native, video, social, and CTV campaigns, and an ad builder for making creatives. It can also automatically pull products from Shopify, WooCommerce, and BigCommerce product pages if they have enough information.
The company has worked with 140,000 brands in different niches: beauty, health and wellness, fashion, education, finance, travel, and retail. AdRoll was recognized with a Global Tech Award for Advertising Technology in 2024 and multiple G2 “Leader” badges across retargeting, mobile, display, and cross-channel. Its customer rating on G2 and Capterra is 4/5.
3. StackAdapt
Over 10 years ago, the StackAdapt team created one of the best demand-side platforms. It offers a single UI for purchasing native, display, video, CTV, audio, in-game, and DOOH. You can target ads based on the topic of the page or its keywords, retarget people who have visited your site, and upload your own customer lists from your CRM. The self-service DSP uses machine learning and an in-app assistant called Ivy to suggest improvements to your ad campaigns while they are running.
StackAdapt has worked with such big companies as Popeyes, SentinelOne, and Sanofi. The last one reports a 141% increase in traffic on the careers page. Besides, 93% of StackAdapt clients are satisfied with the simplicity of campaign launch with the platform, and the customer rating confirms it too. On G2, the company has a 4.8/5 score, and on Capterra, it’s 4.3/5.
4. Publift
Publift was founded over a decade ago by two former Google employees. Since then, they’ve launched a top programmatic ad platform called Fuse and helped to grow brands in 60 countries.
Fuse is an AI-powered ad management platform created for publishers. Basically, it’s an all-in-one programmatic advertising solution for managing, optimizing, and innovating ad operations through a single, easy-to-use interface. It supports header bidding and private marketplace deals with premium advertisers. Built-in A/B testing allows you to experiment with new layouts and price floors without causing any disruption.
The company has a pretty good rating of 4.0/5 on Trustpilot, and an excellent 5.0/5 on G2. Users appreciate the easy setup and migration from other services, as well as the hands-on onboarding and support, along with transparent reports. Additionally, many reviews cite “doubled” earnings thanks to the platform.
5. OpenX
OpenX is consistently placed in the top 10 ad exchange company lists. Founded in 2007 as one of the early pioneers of real-time bidding and ad exchange, they had ample time to develop mature digital products.
On the buy side, OpenX offers two products: OpenXSelect, which speeds up deal setup and expands reach across CTV, native, app, and web, and ConteX, a contextual marketplace designed to perform even without cookies. It works with Prebid for header bidding and supports leading identity solutions like LiveRamp ATS and ID5, to improve match rates, especially on browsers that restrict cookies.
Currently, it’s one of the top SSP platforms on the market. OpenXSelect slashes deal setup time by 50% and doubles reach across channels. For over 18 years, OpenX has worked with more than 200,000 brands, while their portfolio includes names like Under Armour, Kiplinger, and Condé Nast.
Conclusion
When you’re choosing the programmatic stack, you need to pay attention to setup speed, control level, and social proof. The platforms listed above deliver multichannel reach, AI optimization, and have trusted reviews, making them some of the best ad networks for publishers. Compare the options, test some, and scale what performs best.
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