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French Food Company, Avril Group, Joins IBM’s Blockchain Network Food Trust

Saad Ullah

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Avril Group, one of the largest French food processing company, has joined IBM’s Food Trust network.

Decentralized Transparency

Avril Group is a manufacturer of vegetable oils, protein and even is in poultry with its eggs division. It has decided to leverage the power of blockchain to bring about increase in customer experience and transparency in its supply chain, including tracking. To achieve this, the Avril Group has decided to come on board on one of the largest blockchain platform that is designed for perishable food goods, IBM’s Food Trust.

Through Food Trust, Avril will be able to ensure its customers on the quality of its products and livestock, even going as far as to show its welfare for the animals involved. One of the ways Avril will be using the blockchain platform is by printing a QR code on the inside packaging of its egg boxes. Customers and consumers will be able to scan the QR code to get information on the eggs they are eating, such as how the egg laying hens are kept, fed and even the date of dispatch of the eggs from the poultry houses.

Avril is an avid proponent of animal care and transparency. Currently it has employed its Consumer Social Responsibility (CSR) initiatives in more than 1000 farms, including 400 egg laying hen ones.

Blockchain in Food Sector

Blockchain is increasingly finding use in the food sector. The technology’s immutable nature, coupled with transparency, is the perfect tool for manufacturers for their CSR activities. Consumers can view relevant data any time with ease of knowing that the information will be original and not modified in any means.

Other large food giants, such as U.S. Bumble Bee has also collaborated with data crunching firms to create a blockchain platform for traceability in their supply chain. The Australian arm of World Wide Fund for Nature is also using the decentralized technology for food tracking.

According to a report by the University College of London, half of all blockchain based supply chain projects in 2019 were for the grocery sector.

Apart from the traceability, blockchain supply chain systems are increasingly coming in handy for countering diseases in foods. American FDA has also turned towards the technology last year after an E.Coli breakout in the country through lettuce.

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